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Inside the Bo & Co boutique in Wanstead

Bo & Co Bridal, designer sample wedding dresses in Wanstead

Bo & Co

A sustainable bridal boutique in Wanstead

Loved by our bridesBy appointment, seven days
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The dresses

Designer dresses, without the designer price tag.

Every dress on our rail is a high end designer sample. This means it was made to be photographed for the lookbook, used on a catwalk, or be tried on by brides in another store. None have been altered, and all are in excellent condition. Ready for you to take home on the same day, at a fraction of the original price.

A dress like this was made to be worn. Choose it from our rail and it finally has the day it was made for.

On the Rail

Find your dress.

The reviews

What brides say

Kind words from the brides who said yes to the dress.

Anna★★★★★
In my first bridal shop visit I found the perfect dress, and came away with it at half the RRP.
Hitched
Alice★★★★★
Debbie helped me find my dream dress so quickly, and made me and my mum feel completely at ease.
Hitched
Alice★★★★★
Hand-picked by Debbie, and I fell in love on the spot. I could never have afforded it brand new.
Hitched
Sara★★★★★
Debbie was so kind, understood what I was looking for, and found the perfect dress.
Hitched
Mathilde D.★★★★★
Debbie immediately put me at ease and encouraged me to be open-minded, and I fell in love with a shape I was unsure about.
Google
Delia H.★★★★★
A beautiful boutique with a calm and elegant feel, and I truly appreciated the advice and care I received.
Google
Eleanor P.★★★★★
A lovely calm atmosphere, a proper consultation, and a fabulous selection of top tier dresses. I came away with the one.
Google
Eva-Maria M.★★★★★
I tried on a few dresses until I found the one, which was not even a style I had considered at first.
Google
Shauna B.★★★★★
Debbie is lovely and accommodating, with an eye for finding the perfect unexpected dress at an affordable price.
Google
Helena G.★★★★★
Debbie was so friendly and welcoming, and shared so many tips that made the experience feel personal and memorable.
Google
Robyn T.★★★★★
My dress is perfect and I would never have been able to afford it elsewhere. A great experience from start to finish.
Google
Sophie H.★★★★★
I had a clear idea, but Debbie brought out a dress I would not have considered and it was the first I tried and the one.
Google
Lucy★★★★★
Debbie listened to what I was looking for and helped me find gorgeous dresses. The space is welcoming and at no point did I feel rushed.
Google
Kate F.★★★★★
I found my perfect dress at a fraction of the price of brand new, and the quality is immaculate.
Google
Daniela C.★★★★★
Debbie greeted us warmly and already had refreshments prepared, along with the dresses I had liked from our conversations.
Google
Lucy H.★★★★★
She quickly picked up on the style I preferred and found gorgeous designer dresses at almost half the price.
Google

Our brides

The morning after, in their words.

Photos and notes the brides sent back, after the wedding the dress was meant for.

Rachael · Lakeside
Sarah · a city wedding
Lucy · the Bowen Dryden
Shelby · all the way from America

When you’re ready

As you look through the rail, save the dresses you would like to try. They will be waiting for you when you come in.

Follow along

@boandcobridal
I just had to give these EJH dresses a whirl, aren’t they amazing? Such exquisite beading ✨

Link in

I just had to give these EJH dresses a whirl, aren’t they amazing? Such exquisite beading ✨ Link in bio if you want to be the second to try! 🚨Don’t forget, if you say yes on the first appointment in September you get £200 off a brand new Richard Designs veil! Say yes on a weekday and get 10% off your dress too! 🚨This is your sign to book in! #londonbride #coolbride #bohobride

If you say yes to a dress on your first visit on a weekday in September, you will get 10% off your d

If you say yes to a dress on your first visit on a weekday in September, you will get 10% off your dress…. PLUS £200 off a brand new Richard Designs veil! Link in bio to book ✨ #bridaloffer #offthepegweddingdress #londonbride

✨dress of the day✨

Isn’t this dress just the definition of chic?

Such a beautifully crafted bodice

✨dress of the day✨ Isn’t this dress just the definition of chic? Such a beautifully crafted bodice with internal corset, sumptuous mikado fabric and buttons all the way to the hem. Absolutely divine! Don’t forget, all brides who say yes to a dress on their first appointment in Sept, get £200 towards a brand new Richard Designs veil of their choice. Say yes on a weekday and get 10% off your dress too! Link in bio to book 🙌

I so appreciate it when people take the time to leave a review!

Head to google if you want to see w

I so appreciate it when people take the time to leave a review! Head to google if you want to see what other brides have to say ⭐️⭐️⭐️⭐️⭐️ #smallbusinesslove #wanstead #boandcobridal

✨SEPTEMBER OFFER!✨

New season, new beginnings… and a little something extra for our September bride

✨SEPTEMBER OFFER!✨ New season, new beginnings… and a little something extra for our September brides. 🤍 If you say YES to a dress on your first visit you’ll receive £200 towards a brand-new Richard Designs veil of your choice! ✨ And there’s MORE… 👀 Say YES on a weekday and you’ll also receive 10% OFF your dress! Our dresses are all high-end designer samples, available to take home the very same day — but don’t forget, because they’re samples, there’s only ever one of each! So if you’ve been waiting for a sign to book your bridal appointment… this is it. 🥂 ✨ September appointments are now available. Book via the link in our bio. Terms & conditions apply. - Offers only applicable on your first visit - 10% discount only applied to first visits on between Monday to Friday 9am to 5pm. - Discount only applied to the value of the dress only - No cash alternative

What Dolly said! 💕

I’m so happy with the glow up, and feeling very lucky to have a business I love

What Dolly said! 💕 I’m so happy with the glow up, and feeling very lucky to have a business I love so much! What hasn’t changed? The incredible designer dresses available off the rack The relaxed, personal appointments My love of helping you find THE ONE Come see! Debbie x 📍Wanstead, East London 🤍Sustainable bridal ⚡️Appointments available, link in bio #londonbride #coolbride #engaged